Solving business problems with AI, not just chasing shiny objects – Yvette Brown

“In a sea of shiny objects, Simple has never wavered from their core objective—using AI to increase productivity and drive ROI.”
Yvette Brown
Co-Founder Creative focused on Customer Journey at XPromos Marketing Mastery

I’ve been in marketing for 35 years and my business partner and I, agency owners, could see what was coming with GenAI and the way that it was going to fundamentally change our business and all knowledge workers. As we explored what that meant for a period of a year or so, we decided to collaborate with Simple Academy because literally they were miles ahead of their competition. And I think what that comes down to is that in the sea of uncertainty that where, you know, shiny objects abound, um, simple has forged a path where they’ve never wavered from their core objective. And that is to use generative AI to increase productivity and drive ROI in short to solve business problems. So their training tools, their support assets, And even the training itself, it’s improving literally every week. And I don’t think the team there sleeps, but that’s a whole nother story. But literally it is in a continuous state of improvement. Yet the objective of solving everyday business problems has never changed.