From 10 Hours to 15 Minutes: AI Streamlined Competitive Analysis

Competitive intelligence made easy—27 competitors analyzed quarterly in a fraction of the time.

Introduction

When you’re a Product Marketing Director juggling biannual updates for 27 competitors, time isn’t just money—it’s survival. For one director, gathering competitive intelligence was a monumental task, with each competitor taking up to 10 hours over the course of two weeks to research and analyze. It wasn’t sustainable, and they knew it.

Enter Ryan Bearden. During one of his Friday workshops, Ryan offered a game-changing solution: a custom GPT built specifically to tackle competitive analysis. In exchange for this tailored tool, the director invited Ryan to present to their leadership team. The result? Competitive analysis that now takes just 15 minutes per competitor, freeing up hundreds of hours each quarter for strategic work.

The Challenge

Competitive intelligence is critical but grueling:

1. Time-Intensive: 10 hours per competitor adds up quickly when you’re tracking 27 quarterly. That’s over 270 hours—nearly 7 weeks of full-time work.
2. High Stakes: Missing key insights wasn’t an option. Staying ahead in a competitive market required precision and timeliness.
3. Resource Constraints: The sheer time drain left little room for deeper strategic analysis or responding to market shifts in real time.

This Product Marketing Director needed a way to gather, analyze, and act on competitive insights—faster.

The AI Solution

Ryan stepped in with a custom GPT tailored to the client’s needs:

1. Data Gathering Made Easy:
   The GPT instantly pulled key competitor data from available sources, identifying trends and benchmarks in seconds.
2. Comprehensive Analysis:
   AI didn’t just regurgitate data; it synthesized insights, highlighting strengths, weaknesses, opportunities, and threats for each competitor.
3. Consistent Output:
   Every competitor report followed a clear, professional format, making comparisons seamless and actionable.
4. Scalability:
   With just 15 minutes per competitor, the director could easily update insights quarterly without breaking a sweat—or their calendar.

Results and Benefits

The results were staggering:

• Time Savings: Competitive analysis now takes 6.75 hours per quarter instead of 270 hours, saving over 260 hours.
• Higher Productivity: The team now spends more time on strategy, product innovation, and market positioning instead of data grunt work.
• Stronger Buy-In: The speed and quality of insights impressed leadership, paving the way for Ryan to connect with the SVP and showcase AI’s broader potential.

“This tool didn’t just save us time—it gave us a competitive edge. The insights we’re getting are better than ever. AI didn’t just change our process—it elevated it.”

Product Marketing Director

A Defining Moment

The defining moment wasn’t just the time savings—it was the director’s realization that their competitive analysis had never been so thorough. With AI handling the heavy lifting, they could finally focus on leveraging insights instead of chasing them.

Ongoing Impact

This isn’t just a one-off success—it’s a new standard:

• Quarterly Competitive Reviews: The streamlined process has made quarterly updates realistic and reliable, ensuring the company stays ahead of the competition.
• Leadership Engagement: The tool’s results sparked interest at the leadership level, creating opportunities for broader AI adoption within the company.
• Scalable Solutions: The GPT is now a go-to tool, adaptable for other teams and challenges.

Client’s Perspective

“This tool didn’t just save us time—it gave us a competitive edge. We’re no longer drowning in data, and the insights we’re getting are better than ever. AI didn’t just change our process—it elevated it.”

Conclusion

Ryan Bearden’s AI solution didn’t just save a Product Marketing Director hundreds of hours—it transformed how competitive analysis is done. By cutting the time per competitor from 10 hours to 15 minutes, AI has enabled faster, smarter decisions, paving the way for future innovation.

Call to Action

Want to transform your workflow and reclaim hundreds of hours? Visit Simpleacademy.ai to learn how AI can make your business faster, smarter, and more competitive.