AI Cut Market Research Time from 10 Hours to 10 Minutes

Monica used AI to research the U.S. ADU market in just 10 minutes, drastically cutting down the time and effort needed for comprehensive insights for the first time at national scale.

Introduction

Monica D. Higgins, a strategic leader helping companies unlock untapped productivity through AI, is no stranger to market research. With over a decade of experience guiding business leaders, Monica has consistently emphasized the importance of using data to make informed decisions. But when it came to researching the U.S. ADU (Accessory Dwelling Unit) market—a national scale project she’d never tackled before—she knew it would be time-consuming. What would typically take 8-10 hours of researching local market data, comparing sources, and synthesizing findings, AI managed to do in just 10 minutes.

Challenges

Monica’s goal was to uncover the national market opportunity for ADUs. While she regularly researches the local market three to four e times a year, this was the first time she expanded her scope to the U.S. level. The challenges were clear:

• National scale complexity: Researching the entire U.S. market was a daunting task compared to the local market analysis she was used to.
• Diverse data sources: Gathering accurate information required navigating multiple sources, which could easily consume a full day’s worth of work.
• Time constraints: Monica’s packed schedule didn’t allow for spending an entire day piecing together market insights from different sources.

She needed a way to gather relevant, comprehensive data quickly and accurately—without sacrificing quality.

The AI Solution

Knowing the power of AI in compressing time and boosting productivity, Monica turned to AI for this massive research task. By using AI, she was able to:

• Query the entire U.S. market for ADU opportunities, gathering key insights across multiple regions in just minutes.
• Summarize findings from diverse data sources, including economic trends, demand patterns, and market growth potential.
• Generate a concise, actionable summary that would have taken hours to compile manually.

In less than 10 minutes, Monica had a complete overview of the U.S. ADU market, allowing her to jump straight into strategic analysis without getting bogged down by research.

Remarkable Progress

The speed and accuracy with which AI provided insights were game-changing for Monica. What would typically take an entire workday was now done in minutes:

• 90% time savings: Instead of spending 8-10 hours manually collecting and synthesizing data, Monica completed her research in just 10 minutes.
• Reliable insights: Despite the fast turnaround, AI’s findings were comprehensive and accurate, offering her valuable insights into the market potential.
• Streamlined strategy development: With the research done, Monica could focus her energy on crafting a strategic plan for a client interested in entering the ADU market.

“AI took a process that would have taken me a full day and turned it into a 10-minute task. It’s changing how I approach market research—especially on a larger scale.”

Monica Higgins, MBA
Managing Partner at Vector Executives

A Defining Moment

The true breakthrough came when Monica shared her findings with her network. When she explained that the entire U.S. market research took just 10 minutes thanks to AI, the reactions were a mix of disbelief and curiosity. They couldn’t believe that such detailed and accurate research could be done so quickly. One person even admitted that it usually took hours, if not days, to gather similar information.

For Monica, this moment reinforced the value AI could bring not only to her own work but to the clients and teams she advised. By cutting down the grunt work, AI allowed her to focus on what really mattered—using the data to make impactful decisions.

Ongoing Impact

This wasn’t a one-off experience. Monica frequently uses AI to conduct market research, especially on the local level, around 3-4 times a year. But now that she’s seen how effective AI can be on a national scale, Monica plans to use it even more frequently for larger market assessments. The ability to access detailed market data in a fraction of the time gives her an edge, allowing her to advise clients faster and with more confidence.

While she still takes time to sanity check AI’s outputs to ensure accuracy, she’s found that the tool’s reliability has continued to improve, reducing the need for manual cross-checking. AI is now a core part of her toolkit for delivering results quickly and efficiently.

Monica’s Perspective

Reflecting on the experience, Monica shared, “AI took a process that would have taken me a full day and turned it into a 10-minute task. I still double-check everything for accuracy, but the fact that AI can pull data so fast and give me exactly what I need is incredible. It’s changing how I approach market research—especially on a larger scale.”

Conclusion

Monica D. Higgins’ experience shows the power of AI in cutting down market research time while maintaining accuracy. By summarizing the national ADU market in under 10 minutes, AI saved her hours of work, allowing her to focus on high-level strategy instead of data gathering. This case study illustrates how AI can empower leaders to make data-driven decisions faster and more efficiently.

Call to Action

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