AI Built a Viral Marketing Campaign in 1 Hour—Saving 29 Hours

Mike helped an international children’s ministry craft a powerful marketing campaign in record time.

Introduction

Mike Burkesmith was on a mission. He had a deep connection with an international children’s ministry providing holistic, life-saving care across eight countries. Their mission was big, but their resources were stretched thin. Mike wanted to help, so he offered to build a viral marketing campaign for them, something that could help amplify their reach and create waves of support. Normally, a task like this would take Mike 30 hours or more—but with AI in his toolkit, he was ready to turn days of work into just one hour.

Challenges

Creating a viral marketing campaign is no small feat. For an organization as important as this ministry, the stakes were high. The challenge was to:

• Generate a campaign strategy that would emotionally connect with their diverse, global audience.
• Create compelling, shareable content that could catch fire across different platforms and drive engagement.
• Do all of this on a tight timeline, without compromising the depth or quality of the message.

Mike had plenty of experience with marketing, but he knew the usual process—brainstorming, writing copy, refining ideas—would take hours of hard work. He didn’t have the luxury of time, and the ministry needed something impactful, fast.

Leveraging AI for Rapid Results

So, Mike turned to AI. He knew that with the right guidance, AI could create the foundation of a viral marketing campaign in a fraction of the time. What would have taken him days, AI could now do in about one hour.

Here’s how AI helped:

• Generating the campaign narrative: AI pulled from the ministry’s mission and goals to create a compelling story that could emotionally resonate with potential supporters.
• Creating shareable content ideas: AI proposed viral-ready content formats, from short-form videos to powerful testimonials, designed to grab attention and inspire action.
• Building the strategy framework: AI laid out a clear roadmap for the campaign, including timelines, suggested platforms, and audience targeting strategies.

In just an hour, Mike had a well-structured marketing plan ready to present to the ministry.

Remarkable Progress

The results were beyond impressive:

• 29 hours saved: What Mike expected to take at least 30 hours was wrapped up in just 60 minutes.
• High-impact campaign: AI’s insights helped Mike craft a campaign that was not only creative but also strategically sound—designed to attract engagement and drive donations.
• Shareable content mapped out: From social media posts to video scripts, AI generated a suite of content that was tailored to the ministry’s voice and cause.

This wasn’t just a campaign thrown together quickly—it was polished, well-thought-out, and ready to go viral.

“I wanted to give this ministry something powerful, and AI made that possible in ways I couldn’t have imagined. We created a campaign that’s going to make a real difference, without burning hours and hours of work.”

Mike Burkesmith, MBA, Certified Business Consultant
Owner, Principal Chair at C12 Group Oregon & SW Washington

A Deeper Purpose

What made this project even more meaningful for Mike was that he donated his time to help this ministry that he valued so deeply. The success of the campaign meant so much more than just time saved—it was an opportunity to elevate a cause that was close to his heart. By using AI, Mike was able to donate something far more valuable than his time: a professional-grade marketing campaign that could impact the lives of children in need across eight countries.

And while he was able to save hours for himself, Mike also saw the potential for the ministry’s team. He knew that with a bit of training, they too could use AI to create campaigns, manage content, and amplify their message—all without the heavy workload.

Broader Impact

Mike’s work didn’t just impact the immediate campaign. He hoped it would inspire the ministry to explore AI training, especially the Foundations program, to empower their team to take on more projects like this in the future. The idea that AI could help them scale their outreach and drive more donations without overloading their team was an exciting prospect for the group.

Mike’s Perspective

Reflecting on the project, Mike shared, “I wanted to give this ministry something powerful, and AI made that possible in ways I couldn’t have imagined. Not only did we create a campaign that’s going to make a real difference, but we did it without burning hours and hours of work. This technology can help them, and I’m excited to see where it takes them next.”

Conclusion

Mike Burkesmith’s experience shows the power of AI to transform marketing efforts, even for non-profits. By turning what would have been a 30-hour project into just one hour, AI allowed Mike to donate his expertise in a way that maximized impact. More than just saving time, AI gave Mike the tools to craft a campaign with real potential to go viral and make a difference in the lives of children across the world.

Call to Action

Want to create campaigns that inspire action—without the time drain? Visit Simpleacademy.ai to learn how AI can help you craft powerful marketing strategies in record time. Whether you’re a professional marketer or a non-profit with big goals, AI can be the game changer you need.