Michele DeKinder-Smith, President of Linkage Research<\/strong>, is committed to delivering fast, high-quality consumer insights. As a leader in AI-enabled insights, Michele frequently converts awarded Statements of Work (SOW) into Research Briefs, a task essential for aligning her team and clients on project goals. But with a heavy weekly workload, the hour it took to create each brief was adding up. Turning to AI, Michele found a way to convert SOWs into Research Briefs in just 5 minutes<\/strong>, giving her back valuable time and ensuring a faster start for each project.<\/p>\n\n\n Converting an SOW into a Research Brief was a task Michele managed multiple times each week, and it presented several challenges:<\/p>\n\n\n\n Michele needed a faster way to convert SOWs into concise, effective briefs without sacrificing quality.<\/p>\n\n\n Leveraging AI-enabled insights, Michele streamlined her Research Brief creation process. Here\u2019s how AI helped:<\/p>\n\n\n\n Within 5 minutes<\/strong>, Michele had a fully-prepared Research Brief ready to share with her team, a process that previously took her an hour per brief.<\/p>\n\n\n The transformation was immediate and impactful:<\/p>\n\n\n\n With AI handling the majority of the work, Michele was able to keep her team aligned and projects on track more effectively than ever before.<\/p>\n\n\n\n “AI has been a game-changer. What used to take an hour now takes just a few minutes. It\u2019s about delivering value faster and keeping projects on track without delays.”<\/em> <\/p>\n\n\n\n Michele DeKinder-Smith, MMR For Michele, the defining moment was the realization that AI could handle the bulk of the work, allowing her to refine only the most critical parts. This shift from manual document preparation to quick, automated briefs gave her an edge in productivity and allowed her to deliver value to clients faster<\/strong>. Knowing that she could produce high-quality, standardized briefs in minutes, Michele felt a renewed confidence in meeting her project goals without delay.<\/p>\n\n\n Now, Michele uses AI to generate Research Briefs at least once a week. This streamlined approach has become essential to her workflow, enabling her to focus on what she does best: helping clients gain insights faster, better, and more affordably. With AI as her partner, Michele sees limitless possibilities for further enhancing her deliverables and service quality.<\/p>\n\n\n\n As a principal consultant and leader in consumer insights, Michele continues to innovate, exploring new ways AI can simplify tasks and add value to each project.<\/p>\n\n\n Reflecting on her experience, Michele shared, \u201cAI has been a game-changer. What used to take an hour now takes just a few minutes. It\u2019s not just about saving time\u2014it\u2019s about delivering value faster and keeping projects moving forward without delays.\u201d<\/p>\n\n\n Michele DeKinder-Smith\u2019s experience illustrates how AI can transform repetitive tasks into fast, efficient processes. By reducing Research Brief prep time from an hour to just 5 minutes, Michele can now serve her clients with greater speed and precision. This case study highlights the power of AI for consumer insights professionals looking to improve efficiency and client satisfaction.<\/p>\n\n\nChallenges<\/h2>\n\n\n
\n
The AI Solution<\/h2>\n\n\n
\n
Remarkable Progress<\/h2>\n\n\n
\n
\n
President at Linkage Research and Consulting, Inc. and Principal Consultant<\/p>\n<\/blockquote>\n\n\nA Defining Moment<\/h2>\n\n\n
Ongoing Impact<\/h2>\n\n\n
Michele\u2019s Perspective<\/h2>\n\n\n
Conclusion<\/h2>\n\n\n
Call to Action<\/h2>\n\n\n