{"id":1869,"date":"2024-09-11T13:58:17","date_gmt":"2024-09-11T13:58:17","guid":{"rendered":"https:\/\/simpleconsultants.ai\/articles\/?p=1869"},"modified":"2024-10-31T19:59:00","modified_gmt":"2024-10-31T19:59:00","slug":"solving-business-problems-with-ai-not-just-chasing-shiny-objects-yvette-brown","status":"publish","type":"post","link":"https:\/\/simpleconsultants.ai\/articles\/solving-business-problems-with-ai-not-just-chasing-shiny-objects-yvette-brown\/1869\/","title":{"rendered":"Solving business problems with AI, not just chasing shiny objects &#8211; Yvette Brown"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cIn a sea of shiny objects, Simple has never wavered from their core objective\u2014using AI to increase productivity and drive ROI.\u201d<\/em><br>Yvette Brown<br>Co-Founder Creative focused on Customer Journey at XPromos Marketing Mastery<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/simpleconsultants.ai\/articles\/wp-content\/uploads\/2024\/09\/Yvette-Brown-Testimonial.mp4\"><\/video><\/figure>\n\n\n\n<p>I&#8217;ve been in marketing for 35 years and my business partner and I, agency owners, could see what was coming with GenAI and the way that it was going to fundamentally change our business and all knowledge workers. As we explored what that meant for a period of a year or so, we decided to collaborate with Simple Academy because literally they were miles ahead of their competition. And I think what that comes down to is that in the sea of uncertainty that where, you know, shiny objects abound, um, simple has forged a path where they&#8217;ve never wavered from their core objective. And that is to use generative AI to increase productivity and drive ROI in short to solve business problems. So their training tools, their support assets, And even the training itself, it&#8217;s improving literally every week. And I don&#8217;t think the team there sleeps, but that&#8217;s a whole nother story. But literally it is in a continuous state of improvement. Yet the objective of solving everyday business problems has never changed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIn a sea of shiny objects, Simple has never wavered from their core objective\u2014using AI to increase productivity and drive ROI.\u201dYvette BrownCo-Founder Creative focused on Customer Journey at XPromos Marketing Mastery I&#8217;ve been in marketing for 35 years and my business partner and I, agency owners, could see what was coming with GenAI and the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testimonial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Solving business problems with AI, not just chasing shiny objects<\/title>\n<meta name=\"description\" content=\"Learn how Simple\u2019s unwavering focus on solving real business problems drives productivity and ROI, keeping them ahead of the competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simpleconsultants.ai\/articles\/solving-business-problems-with-ai-not-just-chasing-shiny-objects-yvette-brown\/1869\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solving business problems with AI, not just chasing shiny objects\" \/>\n<meta property=\"og:description\" content=\"Learn how Simple\u2019s unwavering focus on solving real business problems drives productivity and ROI, keeping them ahead of the competition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simpleconsultants.ai\/articles\/solving-business-problems-with-ai-not-just-chasing-shiny-objects-yvette-brown\/1869\/\" \/>\n<meta property=\"og:site_name\" content=\"Simple\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-11T13:58:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-31T19:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/simpleconsultants.ai\/articles\/wp-content\/uploads\/2024\/09\/Yvette-Brown-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Simple\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simple\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/simpleconsultants.ai\/articles\/solving-business-problems-with-ai-not-just-chasing-shiny-objects-yvette-brown\/1869\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/simpleconsultants.ai\/articles\/solving-business-problems-with-ai-not-just-chasing-shiny-objects-yvette-brown\/1869\/\"},\"author\":{\"name\":\"Simple\",\"@id\":\"https:\/\/simpleconsultants.ai\/articles\/#\/schema\/person\/17d31737c6bfd94cc40c5d04a733d8fc\"},\"headline\":\"Solving business problems with AI, not just chasing shiny objects &#8211; 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